Projects and products have features that make them unique, this is their strenght, but to be presented and marketed they need an enhancement that knows how to seize and communicate the emotional and pragmatic aspects.

Studio Sandrini knows the furniture and finishes market for architecture, listens to the needs, analyzes the products and offers both strategic and operational consultancy on their representation and marketing.

Strategic partner for furniture and finishes industries for architecture, commercial brands and general contractors, it proactively invests for the success of the companies involved.

A global vision

Audit & analisys

Studio Sandrini listens to the needs of its customers, studies the reference markets, develops effective solutions, designs marketing and communication strategies, creates the necessary tools to achieve all the set objectives: institutional, commercial, promotional.

REFERENCE MARKET

SECTOR TRENDS

TARGET

POSITIONING

COMPETITORS & PLAYERS

PRODUCT COMMUNICATION

Maximize the investments in commercial marketing.

Studio Sandrini supports companies active in the production of furniture and finishes for architecture along the process of presentation to the reference markets and marketing of products and collections.

Institutional

An effective presentation for architecture sectors companies, with the specific aim of aligning brands, communication needs and perception by the reference markets.

New products launch

To support the launch of new furniture and finishing products and collections, Studio Sandrini designs marketing and communication campaigns, creates the tools necessary to achieve commercial objectives.

International markets

Thanks to the experience and international collaborations, Studio Sandrini is able to design marketing and communication plans for the presentation of products and finishes in foreign markets.

Memorable environments and locations, expressions of distinctive identities.

Architectural concepts and projects where attention to detail and precise design choices come together to give life to timeless places, above fashions and trends.

Studio Sandrini supports general contractors and manufacturers in the design of residential and commercial spaces.

Locations created with the aim of contextualizing products and finishes in their ideal environment, enhancing their qualities and peculiarities.

Projects and architectures represented through custom made images.

3D modeling, rendering and photography are mixed with marketing and communication skills to capture the real essence of each project and translate it into visual language.

Virtual showroom: a digital connection between client and brand.

Solutions for the creation of virtual spaces, meeting points with potential customers that allow the vision of products and finishes in a branded, immersive and hyper-realistic environment.

Digital showrooms, easily accessible from any place and device, designed to meet the in-depth needs of potential buyers.

A virtual product database that can contain two-dimensional drawings, textures and three-dimensional low and high poly models. A necessary system to keep the digital references of products and finishes.

Enhance the symbolic and emotional aspects through a creative and pragmatic artistic direction.

Good strategic communication enhances the symbolic and emotional aspects and allows the customer to seize the soul of projects and products, helping to raise their perceived value.

Reaching prospects through tailor-made omnichannel campaigns.

The analysis of the target and its “media consumption” habits allows you to define and oversee the points of contact with the brand during the purchase process, with the aim of providing a memorable experience that can transform the potential customer before as buyer and then as promoter of the initiative. Regular reports provide tangible evidence of results achieved.